The effect of online training formats on engagement: a randomised trial

Project type
Complete evaluation
Policy area
Education

A rapid, mixed‑methods evaluation found a short video was the most suitable format for delivering a particular online training to Australian public servants.

Purpose

Online training for professionals can be delivered in various formats. This evaluation tested the effectiveness of 3 different formats for short, introductory training:

  • 3‑minute video
  • 15‑minute podcast
  • 30‑minute e‑learning module

Methods

This rapid evaluation used a ‘randomised trial’, a short survey and focus groups. For the former, over 750 public servants were randomly assigned to receive training in 1 of the 3 different formats. The training participants were then asked several questions. These questions were used to create a ‘training effectiveness index’.

Key results

  • The randomised trial found video and module were equally effective, and both outperformed the podcast
  • The survey found that 52 per cent of people preferred video and only 9 per cent preferred podcast
  • Focus groups also favoured video

Conclusion

The trial had some limitations. However, the ACE judged that the evidence from the evaluation – and the lower cost of the video format – meant video was the most suitable format for their purposes. The study’s limitations and purpose should be borne in mind before applying the results elsewhere.

Downloads

Pre-analysis Plan [PDF 506 kB]

Pre-analysis Plan [DOCX 463 kB]

Report [PDF 879 kB]

Report [DOCX 975 kB]

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